Documented Design Inspiration
The Watsonian
2009.11.23
MC GOODS. TRANSIT DESIGN PROCESS

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The snow is on its way. The Humans have unpacked their snow gear, lined up their boards, and secured the habitat hatches – winter, bring it on. My snow gear is built-in thick fur, but I prefer to stay sprawled out in front of the window for the next few months. After many years being transported hillside, the chairlift became a great friend to the Humans winter fun. Hence, they created their Transit design based on this visually correct utility. The design was inspired by a chairlift photograph, shot at Copper Mountain, CO during a Academy Snowboards photo shoot. The lift and two of the lift lines were screen printed and an additional line was stitched with thread to add a textural element to the one-dimensional design. To view the chairlift / transit design + t-shirts and other garments, click HERE.

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Transit. Girls t-shirt, in black

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Transit. Mens t-shirt, in white

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Transit. Polo shirt, in brown

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Transit. Polo shirt, in black

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Transit. Track Jacket, in brown (also available in charcoal)

PosterSide_2004-05-23_c_outlined.pdf

The original Transit photograph was also used on the Medium Control Catalog. Poster side shown here.

FW04_Cat_2004-05-21_f_outlined.pdf

Catalog's products side shown here.

CHECK OUT THE TRANSIT GOODS ON OUR STORE HERE